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Marketing Research Approaches: » Category-related market evolution assessment (U & A); » Consumer profiling » Strategic brand research and development » Concept Testing » Communication platform building » Advertising testing » Package development/testing » Product testing » Price elasticity » Shopper Understanding » Brand Tracking Strategic Consulting: » Market environment overview (size, segmentation, competition, trends) » Brand development and marketing strategy » New product development and portfolio management » Consumer/customer Insight » Strategic communication » Mystery Shopper Corporate Equity Consultancy » Customer/Employee Satisfaction Studies/Business to Business Studies » Organizational Diagnosis |
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