The Background :
Lighthouse Research & Marketing was founded in 2002 by pooling together the expertise its founding partners have accumulated in a decade of Marketing Research.
Our goal was and remains to offer our clients not just the expected good quality services but also highly customized and strategically-oriented research.
The Philosophy
Our discriminator - "All Around Marketing Expertise" – derives from our beliefs:
While most answers to marketing questions lie within the consumers’ minds, it belongs to researchers to combine creative consumer understanding approaches with marketing expertise in order to provide truly actionable solutions
Classic market wisdom is increasingly overrun by the market evolution making customized marketing research approaches a must;
Cross-expertise teams deliver best.
The Mission Statement
"Actionable Answers to Relevant Questions"
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